I asked my Uncle and cousin-in-law about their church. Both greatly appreciated their pastor and his sermons. The sermons were brief enough to hold their attention, and included everyday mundane illustrations which parishioners could obviously identify (like a bug hanging onto a windshield wiper or his cat doing something ridiculous). But perhaps most astounding was my uncle and cousin-in-law's ability to recount these illustrations to me, and explain the point behind them!
Illustrations are what people remember the longest. A truth/application that is wed to a good illustration is one of the greatest gifts a preacher can give to his people. In the words of Cousin Eddy from National Lampoon's Christmas Vacation, "It's the gift that keeps giving, the whole year round."
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